MAY 20 · WORLD BEE DAY · 2026
Two men were born on May 20, 154 years apart. Both devoted their lives to proving the bees were right.
Why we are protecting bees this May 20, and what a German physicist born the same day has to do with it.
May 20
1738
Anton Janša,
Slovenian beekeeper
May 20
1188
Winfried Schumann,
German physicist
May 20
2018
First World
Bee Day
The Coincidence
May 20 is one of those dates where history did not coordinate, but somehow ended up in the same place anyway.
In 1734, a Slovenian beekeeper was born who would teach humanity how to keep bees properly. Anton Janša. The reason World Bee Day exists, and the reason it falls on May 20 every year.
In 1888, exactly 154 years later, a German physicist was born who would prove that the Earth itself hums at a measurable frequency. Winfried Otto Schumann.
One man dedicated his life to the species that navigates by Earth's invisible signal. The other dedicated his life to proving the signal exists.
Neither knew about the other. They never could have. But they were studying the same thing, from opposite ends.
This is not a coincidence we constructed for marketing. It is one we noticed, and decided to honor.
• • •
The man who proved earth has a heartbeat
In 1952, at the Technical University of Munich, Schumann sat down to answer a question most physicists had not even thought to ask.
Does the Earth have a frequency? Like a heartbeat? Something present whether anyone listens for it or not?
His answer was yes.
Picture a giant invisible drum. The Earth is the skin. The ionosphere, the upper layer of the atmosphere, is the lid. Lightning, striking somewhere on the planet roughly fifty times every second, is the drumstick.
Every strike sends energy into the cavity between the two. The energy bounces, circulates, settles. A rhythm emerges. The pulse the Earth has been making since it had a sky.
Schumann predicted that pulse before anyone had the equipment to measure it. A few years later, the equipment caught up. He was right about all of it.
That pulse is the inspiration behind everything we make. Not the bees. The bees came later, when we started looking at what other species might already be tuned to the same signal.
He was born May 20, 1888, in Tübingen, Germany. He had no idea the same date had been honoring a beekeeper for over a hundred years already.
• • •
The species that has always known
We talked to Marija, a third-generation beekeeper from Gorenjska in northern Slovenia, about what bees know that humans took 1900s-era physics to figure out.
"Bees do not need to be told the field exists. They live inside it. They use it the way we use eyesight."
MARIJA — BEEKEEPER, GORENJSKA
She is not exaggerating. Honeybees navigate by Earth's geomagnetic field, and they have, since long before humans named them. The mechanism is now well understood. Tiny particles of magnetite, an iron-bearing compound, sit embedded in their abdomens. The magnetite responds to changes in the surrounding field. The bee reads those changes the way a sailor reads a compass.
FACT 01
Honeybees can detect changes in Earth's magnetic field as small as a fraction of a percent.
Walker & Bitterman, Journal of Experimental Biology, 1989
FACT 02
One in three bites of food humans eat exists because of pollinators. Bees do most of the work.
USDA & FAO
FACT 03
There are over 20,000 known bee species worldwide. The honeybee is one of them. The others matter just as much.
UN Environment Programme
FACT 04
A single colony can hold up to 60,000 bees, all coordinated, all using the same invisible signal to find their way home.
FAO, World Bee Day briefing
"What I always tell people who visit the hives is that bees feel the planet in a way we forgot how to. Not better than us. Just more directly."
MARIJA — BEEKEEPER, GORENJSKA
The species that has always known. The signal that has always been there.
What is missing in the modern world
The signal is still there. It has not gone anywhere. The Earth still pulses at the frequencies Schumann predicted. Lightning still strikes fifty times a second. The field still envelops every species on this planet.
What has changed is how much of it we, and the bees, can still feel.
In 1981, researchers placed hives near high-voltage power lines and watched what happened. The queens stopped laying. The workers behaved strangely. Fewer bees made it through winter. The fields humans had built were quietly competing with the field bees were built to navigate.
The studies kept coming. In 2023, gene expression changes in stressed bees. In 2025, colonies sealed off from Earth's natural field inside Faraday cages, struggling visibly. Different methods, same conclusion. The signal matters. Take it away, the bees suffer.
We are not bees. The mechanisms are different. The stakes are different.
FAVRE & JOHANSSON, 2025 — KAROLINSKA INSTITUTE
Remove the signal. The colony dies. Restore the signal. The colony lives. Earth's frequency is not a background condition. It is a biological requirement.
Published in the International Journal of Research: GRANTHAALAYAH. Lead author Olle Johansson, Karolinska Institute, Sweden.
OTTO SCHUMANN, 1952 / HERBERT KÖNIG, MAX PLANCK INSTITUTE
RESEARCH REFERENCE
A 2016 study published in the journal Endocrine (Yuksel et al.) examined the effects of long-term mobile phone and Wi-Fi electromagnetic radiation exposure on hormonal levels in female subjects. The findings were direct: prolonged exposure was associated with measurable decreases in plasma progesterone and estrogen. Two of the hormones most central to the perimenopause experience.
OTTO SCHUMANN, 1952 / HERBERT KÖNIG, MAX PLANCK INSTITUTE
RESEARCH REFERENCE
Research published in Neuroendocrinology (2023) found that chronic low-frequency electromagnetic field exposure can establish a new "set point" for the HPA axis, the system that governs your cortisol output. When cortisol runs chronically elevated, it competes with and suppresses progesterone at the source. Sleep quality falls. Mood becomes harder to read. Cycles grow irregular. The downstream effects of that one upstream shift touch almost every symptom women in perimenopause are told to simply expect and manage.
But.
Bees are the species we can see suffering. The bees in my own hives are not the same bees my grandfather kept. The world they navigate is louder than it used to be. They are still finding their way... they are just working harder for it."
MARIJA — BEEKEEPER, GORENJSKA
The same fields that disrupt the bees pass through every wall in every modern building. We are not navigators. We do not pollinate flowers. But research suggests our nervous systems are also tuned, at some level, to the same Earth signal. And we live almost entirely indoors, surrounded by sources that compete with it.
We are slower canaries. We feel the loss differently. Sleep that does not restore. Focus that will not hold. A baseline we cannot quite reach. Every order this Bee Day protects bees. The bundles protect more.
• • •
What we built for May 20
OTTO SCHUMANN, 1952 / HERBERT KÖNIG, MAX PLANCK INSTITUTE
Claire, 39
Yoga teacher - Cycle tracking for 4 years
SENT TO THE SCHUMANN - MARCH 2025
ok so i wasn't even planning on writing this but i keep seeing women describe exactly what i went through and i just want to put this out there in case it helps someone.
i'm 39, i teach yoga, i've been tracking my cycle for like four years now. i know my body pretty well. or i thought i did. about a year and a half ago things just started going sideways in ways i couldn't explain. my luteal phase started getting shorter, like from 11-12 days down to 7 or 8. i was waking up between 2 and 4am almost every night even when i'd felt totally fine before bed. my mood was just... off. not in a way i could point to anything specific, just this feeling like i didn't quite trust how i was going to feel on any given day. i had names for most things going on with my body. i didn't have one for this.
i tried the usual stuff. nothing really stuck. kept reading, went down a rabbit hole about how electromagnetic environments affect your stress hormones, which honestly sounds a bit out there when i write it but the research is actually pretty solid. anyway that's how i found the Schumann stuff. wasn't looking for a device at all, just following the reading.
got the V3 Max. started running 7.83 Hz at night and 2,730 Hz during the day (that's the heart coherence one, it kept coming up in the perimenopause stuff i was reading). didn't change anything else. same supplements, same everything.
six weeks later i opened my tracking app and just kind of stared at it.
luteal phase back to 11 days. the 2-4am waking hadn't happened in three weeks. the app actually flagged it as a change in my pattern on its own, i hadn't told it anything. the numbers just changed.
"i kept waiting for it to go back. it didn't. and honestly that's the part i still don't know how to explain."
Three bundles, each named for the role bees take inside a hive, each priced below what the items cost separately. A sitewide discount on everything else, because every order protects bees this week, regardless of what you buy.
The savings are real. They are also the mechanism. The lower the price, the lower the barrier, the more orders, the more bees protected.
1 or 3 Bees
protected for every 1$ spent on this campaign.
Through verified beehive projects in Kenya. No code. Built into every order, automatically.
There is no sitewide sale on Schumann's birthday. Marking down the entire brand named after him on the day he was born felt like the wrong way to honor him.
What we built instead are three bundles. Each named for the role bees take inside a hive. Each priced below what the items cost separately. The savings are real. They are also the mechanism. The lower the price, the lower the barrier, the more orders, the more bees protected.
This is not a number we can build alone. Every order adds to the count. The point is collective: one shared goal, joined by anyone who wants in. We figured a man who proved Earth has one shared signal deserved a campaign built the same way.
BUNDLE PRICING ENDS MAY 25
These bundles only exist during the campaign window. After May 25, they disappear and devices return to À la carte pricing.
The Nectar
V1 Classic + Frequency Water Bottle
Bees collect nectar. You collect calm. The V1 holds Earth's baseline frequency in your bedroom or living room, working quietly in the background. The bottle keeps the field with you when you leave the house. A soft entry, designed for the curious.
$169,98
$139
you save $31
Protects 420 bees
Get The Nectar
MOST POPULAR
The Worker Bee
V2 Pro + Schumann Tote + EMF Nano Shield + Frequency Guidebook
Worker bees forage every day with everything they need. The V2 Pro is the daily-carry version of the same idea, with adjustable frequencies and a battery built for long days. The tote and the shield finish the kit.
$299,99
$239
you save $61
Protects 720 bees
Get The Worker Bee
The Queen
V3 Max + V1 Classic + EMF Nano Shield + Charging Dock + Tote Bag
The queen orchestrates the whole hive. The V3 Max anchors the workspace, with the deepest frequency range we have built. The V1 Classic handles the bedroom, set and forgotten. The shield covers the device that moves with you everywhere.
$508,98
$379
you save $130
Protects 1,140 bees
Get The Queen
MOST POPULAR
Magical Box Bundle
FREE Shipping!
8-Pack (16 Servings)
It can grant you any wish you desire.
It can create an infinite supply of money and other resources.
It can help you to achieve your goals more quickly and easily.
It can provide you with guidance, direction, and wisdom.
It can help you to better understand yourself.
$99.99
$49.99
30-Day Money Back Guarantee
BEST VALUE
Magical Box Bundle
FREE Shipping!
8-Pack (16 Servings)
It can grant you any wish you desire.
It can create an infinite supply of money and other resources.
It can help you to achieve your goals more quickly and easily.
It can provide you with guidance, direction, and wisdom.
It can help you to better understand yourself.
$149.99
$99.99
30-Day Money Back Guarantee
People who joined the last one
Recently, we ran the Earth Day campaign and planted over 1,500 trees with our customers in just a few days. Here is is what some of them said about what it felt like.
Hannah M.
Portland, OR - Customer since April 2025
"I bought a V1 during the Earth Day campaign last year. The device is great, but what I didn't expect was how much it changed how I felt about owning it. Every time I turn it on, I think about the trees we planted. Doing it again for the bees."
Marcus T.
Toronto, ON - New customer
"I missed the Earth Day campaign last year and regretted it. Not making the same mistake twice. The Worker Bee is the bundle I would have built myself, honestly."
Before you go
The campaign runs through May 25, peaking on May 20. The donation is automatic. The bundles are limited.
If you take one thing from this page, take this. May 20 is the birthday of a Slovenian beekeeper, and the birthday of a German physicist, and the day the world has agreed to honor a species that has been quietly carrying a third of our food supply for as long as humans have farmed.
The same date. Three pillars. One signal that connects all of them.
We make our devices in Slovenia, in the country where modern beekeeping was effectively invented. They are inspired by lightning, not by bees. But the bees were the species that always knew the signal mattered, and they are the ones paying for our forgetting.
This is what Marija told us when we asked her why beekeepers do what they do, season after season, with no real prospect of getting wealthy at it.
"We do it because someone has to. The bees are not asking. But they need help."
MARIJA — BEEKEEPER, GORENJSKA
We are not doing this alone. The bees do not need any single brand or any single customer. They need everyone who can help, helping. The count grows order by order. If you want in, you are in.
May 20 belongs to the bees.
And to the two men who spent their lives proving why they matter.
9,247 / 25,000 bees protected - Campaign closes May 25
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